adidas FUTURECRAFT
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Adidas FUTURECRAFT

Commissioned by adidas, The Panics and director Fons Schiedon created this manifesto for FUTURECRAFT. The film looks to reflect on FUTURECRAFT's existing experimentation, while looking to novel innovations to meet today and tomorrow's challenges.

To illustrate the range of models and approaches, we worked with diverse creative disciplines, running the full gamut from live-action, to 3D, to 2D and motion graphics. The challenge was to string these disparate elements together into one cohesive and stunning piece.

This was achieved, in part, by using intelligent transitions coupled with a consistent camera movement. All this is accompanied by an irresistible composition courtesy of Antfood.

Director: Fons Schiedon

Executive Producer: Ania Markham, Jules Tervoort
Producer: Kristian Stoykov
Shoot Producer: Liene Berina
Production Coordinator: Bruce Bigg, Androniki Nikolaou

Director of Photography: Hessel Waalewijn

Music composition & Sound Design: Antfood
VO Artist: Jennifer McKinley-van der Zee

VFX Supervisor: Ivor Goldberg
VFX Producer: Kristian Stoykov
Compositing Supervisors: Chris Staves, Guido Ekker
Senior VFX Artists: Tim van der Wiel, Doma Harkai, Jeroen Aerts, Dieuwer Feldbrugge
VFX Artists: Matteo Giorni, Davide Raymondo, Kim Taylor

2D Animation: Fons Schiedon, Birdo
2D Motion Design: Federica D'Urzo
Concept Artists: Amy Holst, Idun Sjödin
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