We’re back with a new storybook chapter in an ongoing campaign showing ‘money can create happiness’ for people, plants, and wildlife alike. It’s Ambassadors’ sixth CG animated film created for ASN Bank in collaboration with creative agency Selmore.
This time, viewers are introduced to De Zondebok (‘the Scapegoat&rsquo😄 who is on trial for eating a flower, much to the detriment of the bees who need them to pollinate. After facing prosecution from the other fable forest creatures, it’s decided by the Wise Owl that the Scapegoat also helps fertilize a rich natural world... in his own special way.
ASN Bank was recently ranked as the most sustainable bank in the Netherlands by the Social Brand Index, and throughout the campaigns’ four-year run, has shown that the value of money is determined by what you do with it. Old habits don't have to die hard when choosing a bank; you can instead choose one that invests in a cleaner environment and doesn’t work with shady regimes. In this campaign, ASN Bank wants to shake off the ‘right’ vs ‘wrong’ discussion surrounding sustainability and show that every small contribution counts.
This was also the first project Ambassadors completed in a Wide Gamut Color Space, a VFX pipeline technique allowing for a much wider range of colors in the renders. “With this approach, we could achieve even nicer looking shots with super filmic, realistic lighting,” says CG supervisor Ralph Meijer. “This is also a way to make our work more future proof, so if there might be requirements of an HDR deliverable, we are ready for that.”
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